RGM (Razavi Global Media) – Site-Specific Publisher Representation and Advertising Offerings

RGM is a site-specific media representation firm, providing publishers and advertisers with an effective and efficient means to buy and sell interactive advertising. The focus of RGM' offerings is built on uniqueness and innovation. These themes are reflected by the publishers we represent and the custom solutions we create for advertising clients.

At RGM we focus our representation efforts on best-in-class publishers within specific categories.

For Advertisers:

RGM provides advertisers with an efficient and effective means to carry out media buying initiatives. We have our fingers on the pulse of the quickly evolving online advertising industry. We utilize our vast knowledge and first-hand experience of the marketplace to provide advertisers with the best advertising solutions.

Rather than selling advertising across a broad network, we are focused on a site-specific approach, allowing clients to deploy a highly-targeted message on specific publications.

For Publishers:

Collaboration with RGM allows publishers to focus on the development and creation of their Web sites, while RGM handles the task of increasing advertising revenue. At RGM, we pride ourselves in being viewed as an essential component of the companies we partner with. We work with our publishers as teammates, striving to maximize revenue and providing our clients with an unparalleled level of service, performance and satisfaction.

Currently, RGM offers two types of representation. The type of representation depends on the specific needs of the publisher:

Exclusive Media Representation:

RGM provides a complete outsourced sales solution, offering all elements needed to generate revenue and run a successful advertising sales department on behalf of our partners.

Non-Exclusive Media Representation:

RGM works to complement the efforts of the publisher's existing sales force, handling specific accounts and/or geographic regions. The primary goal is to identify revenue-generating areas that our publishers have not uncovered. We then collaborate with our publisher partners to increase the profitability of the site.